While working for the Department for Education, UK, I was part of the team working towards the department mission:
Meet the demand for newly qualified teachers in English state schools.
- Audience : Fresh graduates and career changers aspiring to become a teacher.
- Goals : Find and apply to a teacher training course in the interested subject, fits the financial circumstances and is easily commutable to.
- Motivation : Build a fulfilling career that touches lives of the future generations.
- Pain points : Complex jargon in the ecosystem. Complicated and lengthy application process for teacher training.
Candidate journey map
User flow diagrams